What is obfuscating links, what is it for and how to do it in WordPress and PrestaShop? Do you know what it is and what is the use of obfuscating a link? In this complete guide we are going to explain all the different utilities that applying this technique can have within your SEO strategy , in which cases it is more appropriate to do it and, above all, how we can carry out this obfuscation in WordPress or PrestaShop. And it is that, depending on the CMS with which we have created our website, this process must be carried out in one way or another. Although do not worry, because as you will see throughout this article, in no case will it be too complicated to do it. But, before starting, as you probably do not understand exactly the meaning of this term that I present to you today, let's first see its definition: Thematic content menu What is obfuscating links and what is it for?
Why obfuscate a link and when should we do it? How to obfuscate links to favor my SEO strategy? How to obfuscate a link in WordPress? How can I obfuscate a link in PrestaShop? What is obfuscating links and what is it for? Obfuscating a link or masking it is the action by which we try to prevent Google from detecting the existence of a link within our website, to prevent it from making us lose Link Juice (authority) and so that the search engine does not waste time tracking it and improve our Crawl Budget . What we usually do is dispense with using the typical <a href tag , so that when it reads the source code, Google can't detect that it's a link. To understand this concept, I must clarify that the construction of a link in HTML is always usually constructed, basically, in this way: <a href=“URL”>anchor text</a> That is, every time Google sees something like this, it detects it as a link, regardless of whether it is an internal one (to your own website) or an external one (to other pages). Clarified this, it is time that on this occasion we have a specialist in this type of subject such as David Ayala, SEO consultant and great connoisseur of all these types of techniques related to Linkbuilding.
I'll leave you with him! Why obfuscate a link and when should we do it? To begin with, I want to explain to you how the links work for the search engine, which is ultimately why we do all this type of obfuscation. And to explain it, there is no better way than the typical example that we always have of glasses of juice: Why obfuscate a link and when should we do it? Each link we receive to a specific URL, for example, the home of our website, is sending us a certain amount of "juice" or "juice". That amount of juice that that URL receives is accumulating and through internal linking we distribute it to other areas that we are interested in positioning. In other words, if we have 10 links to other zones, that juice will be more diluted because it has to be distributed among more zones than if we have 5 links. Now, someone may say: "Okay, so if you don't want to dilute the juice that much and want to avoid sending it to areas you don't want to rank for, why not use a 'nofollow' attribute?" Well, let's see it this way: » Nofollow Links On some occasions, you might think that the logic of a nofollow, by telling Google “ do not follow this link ”, is that it works in this way: