Twitter warned about a drop in advertising investment due to the health emergency. Between March 11 and 31. Generally speaking, social networks won amid the pandemic. Whether it is because they are considered great entertainment tools or sources of information, platforms such as Facebook, Twitter, Instagram, and even TikTok. Although all social networks seem to be gaining in terms of usage, this trend may not be directly and parallelly reflected in their revenue. What happens with social networks. The numbers prove it. According to 4C data, advertising on Facebook and Instagram has grown by 2 percent between February and March; however.
In fact, it is estimated that it has regressed by 5 percent compared to what was achieved in March 2019. Occasionally, various sources have ventured to detail the estimated loss in terms of the cost of advertising. For example, The phone number list Wall Street Journal points out that in March a drop in the price of the CPM calculated between 15 to 20 percent was reported compared to what was registered during February. In this same line, with 25 percent are the projections of the digital agency Wpromote, while from martech 4C Insights they calculate the decline in 20 percent. before the crisis, this advance was expected at 10 percent. This trend seems to be replicated on Twitter.
The social network, as mentioned by TechCrunch after analyzing the download records provided by two sources (Sensor Tower and Apptopia) concluded that Twitter reached historical records in terms of download. While Sensor Tower measured more than a million Twitter app installs on Monday, Apptopia highlighted that the social media app was installed nearly 700,000 times on Wednesday. Although there is a gap between the two figures, the two projections were historical for the social network in the number of downloads recorded in a single day, which for Twitter is a fact that strengthens its position as a channel for dissemination and information among users.