A scalable email process starts with proper planning. Since most ESPs don't have built-in content planning, you'll need to supplement your workflow with separate tools. The easiest and most popular choice is Google Drive or Microsoft Word. If you want to streamline your workflow even further, you can connect Trello and Litmus to sync projects. Consolidating project documents, goals, and emails into one view means your team can spend less time finding what they need and more time acting on it. Built-in builder Everyone has a preference for where and how they want to develop email, but your code usually changes hands or platforms throughout the development and testing process. Rather than copying and pasting code between tools, then doing the same for each round of revisions, you'll save time by integrating your workspaces.
Litmus Builder lets you store and use partials, snippets, and modular elements to speed up your workflow. Additionally, ESP sync means that changes made to your code in Litmus will automatically reflect in your ESP. Development Frameworks If you're new to email development or have members of your team with a background in web E-Commerce Photo Editing Service development, email development frameworks can help you speed up production. Frameworks such as MJML or Zurb's Foundation for Emails bridge the gap between traditional coding and addressing nuances or bugs specific to emails. Dynamic script Many ESPs have tools to help you take advantage of dynamic content so you can gather all your data and use it to create personalized emails. For example, Salesforce Marketing Cloud's AMPscript helps you automate dynamic campaigns so you don't have to create 30 versions of the same email, because who has time for that?
Automated exams Email teams spend an average of 2.4 hours testing and troubleshooting email, and while you might want to speed up your production time, you can't sacrifice quality for speed. Email client updates occur on average once every two days, which means you should preview your email in major clients before each send to ensure the best customer experience. However, manually sending a test email to your teammate who has an Android phone and another who uses Outlook is not a realistic option when you have multiple campaigns, and possibly multiple versions, in production.