It is recommended the list be purchased from one company mailing list of these two companies. They are reliable and have been in business a long time. Unfortunately, there are many companies selling list information that are not reliable and that have high error rates. Many other companies are basically just list brokers who purchased a list wholesale from one of those two companies and then resell it to you. It makes sense to always purchase your list from a database compiling company, which has a proven reliable record. With the list purchased, the Accountant now has a defined target market of potential business that could be good clients for his or her firm. Direct company mailing list mailing to the defined target is cost effective. The CPA Accountant is not incurring costs of marketing outside of his or her target market. Radio, television, and newspapers all broadcast or publish to the general public.
Advertising in these forms of media would subject the company mailing list CPA Accountant to incurring cost communicating outside of his or her target market. Direct mail focuses the cost of communication to his or her defined target market. There are three basic rules the CPA Accountant must follow in direct-mail company mailing list marketing. The first rule is always use professional letterhead and envelopes. Many times Accountants generate "in house" their own business stationary giving it a "home made appearance." The CPA's direct mail piece is the first company mailing list representation of his or her firm's work that a potential client might experience. The CPA desires his or her marketing piece to be of the highest quality. A professional appearing CPA Accountant direct mail marketing letter to a profession or business will be opened while a low grade appearing letter is often just discarded.
The second rule is never use bulk mail or mailing labels. When company mailing list unsolicited mail is received, the business owner will look at it and make a decision. Does this look like something he or she should open? The decision is then based on visible attributes of the CPA's direct marketing envelop labeling. If the labeling of the envelope was with a pre-printed mailing label accompanied with a bulk mail stamp, most likely the letter will company mailing list never be opened and will be discarded. However, if the Accountant directly labeled the envelope with postage paid via a metered or regular first class stamp, the envelope will appear important influencing the decision to open the letter. After the company mailing list business owner decides to open the Accountant's letter, he or she will always scan the piece to discern quickly if it is of interest. The third rule is to always keep the letter short and to the point.