The smaller and more buy email database specific your niche, the better your success will be over time. Addressing your ideal customer doesn't mean people outside that demographic won't engage with your content; it improves the chances of converting sales by creating a real connection with a specific group. How to boost employee participation in a content marketing campaign?
Choose your platforms Another common mistake new businesses make when developing a social media strategy is spreading their resources too thinly between platforms. While there's plenty of room for cross-promotion and repurposing content for other platforms, it all comes down to clarifying your audience. Simply put, direct your resources to the platforms where your target audience is also present. It's always better to have one or two platforms with consistent, high-quality content than all platforms with content gaps.
Using the example of the small grocer, Facebook is a great platform for targeting a market of baby boomers and millennials, while Instagram is an buy email database ideal visual platform for the general millennial population. Conversely, LinkedIn is more about professional relationships and business networking, which is not necessarily aligned with the grocer's efforts. Yes, people on LinkedIn need to shop for groceries, but they don't use this platform for that purpose.