A Seriously Social Community Post by Jason Quey. It looks like a bad joke. You work hard to create your article. You publish it and start sharing it with your social networks. You know how to plan your social media posts responsibly, share them with your email list, and tell all your friends...Yet there are only crickets. When I started my 7th influencer marketing blog, I realized I had to do something radically different. I knew popular bloggers had already caught the attention of the audience I wanted to connect with and help. They could introduce my content to thousands of their readers, which could take years before I reach it. And they have the opportunity to introduce me to other powerful connectors that could move the needle in my business. But until recently, there was something that always held me back...Every time I wanted to reach out to them, that feeling grew stronger and wouldn't let me go. The fear of rejection. Between you and me, I think I've realized that "hard work" doesn't always pay off.
It's not just about devoting time to it, like you do in a job. When you treat your blog like a business, it's all about spending hours on the employee data most profitable activities. I'm going to give you a step-by-step framework for connecting with influencers on social media. But before I do, you have to promise me something...You will use this system with care and treat the people you meet with respect. As strange as it may seem, in the end, “influencers” are people like you and me. It's not about using them as a marketing tool. Rather, it is about building real relationships and connecting with each other. One of the biggest mistakes I made when connecting with influencers was looking for quick “wins” in exchange for long-term relationships. To see: You can get both quick wins and long term wins. But when given the choice, focus on the long haul. Now that I said that, let's get started.#1 People don't plan to fail. But when I fail to plan, I found it to be pretty much the same. It's not glamorous, but it will pay off down the road.
First, choose 5 influencers in your niche. Don't just chase 3-A players in your field. It's not that you can't connect with them or that they won't help you. Actually, I'm going to do a simple experiment to see what happens. That said, it may take longer to eliminate the noise of the requests they constantly receive. For example...If you wanted to connect with prominent people in social media, I see the ones like Mari Smith, Kim Garst, and Rebekah Radica at the top. They are 3A players. On the other hand, I see those like: Wade Harman Jean-Paul Aguiar Peg Fitzpatrick Ashley Faulkeslike influencers who may be a little easier to reach. How do you know who the best level players are? Here are 4 questions I would ask: Who are the first people that come to mind when you think of your niche? Have they written a book with substantial reviews? As silly as it may sound, it has become a hallmark of influential people. How much traffic does their website generate? Consider using siteworthtraffic.com. If they're getting 500,000/mo+, that can be a good sign that they're a huge celebrity.